Schwalbe brand bicycle tires are available in the USA as well as in South Africa, in Japan as well as in Australia. And in Europe they are the market leader! This success has two reasons.
First: They are "tire fanatics"! Absolutely specialized in bicycles, and for some years now also in wheelchairs.
Secondly: Your tyres are not available everywhere, but exclusively at specialist dealers! After all, their claim includes qualified advice and good service.
And Schwalbe knows that only the specialist trade can guarantee both.
Schwalbe is the brand. Bohle is the company. 
Owned by the Bohle family since its foundation in 1922 and now managed by the third generation.
Schwalbe international: Headquarters in Germany, subsidiaries in France, Great Britain, Italy, the Netherlands and USA/Canada. Distribution partner in over 40 countries. Production partnership with the Korean tire manufacturer Hung-A, production in Indonesia.

 www.schwalbe.com