Since its foundation in 1937, Canon has become a world leader in the manufacture of camcorders, digital cameras, binoculars, printers, plotters and fax machines. An inexhaustible pool of innovative ideas has always guaranteed Canon's place at the top of the industry. Whenever businesses and consumers choose Canon products, they are choosing reliable, stylish and advanced technology. Canon's corporate philosophy "Kyosei" is at the core of its value system and its business and sponsorship activities. The Japanese term "Kyosei" means "living and working together for the common good". At the heart of Canon's corporate philosophy is the firm belief that the company can make a difference by providing advanced, powerful and user-friendly products that help customers get the results they want, simply and intuitively, both in their free time and during their working hours.